Kent Scarborough - How Businesses Can Partner with a Charity

Various communities thrive because of the efforts of people who work for charity. Kent Paul Scarborough-a self made entrepreneur and philanthropist considers charity as corporate social responsibility to a higher level of commitment with true partnership between business leaders and other members of the nonprofit organizations. Here an insight has been shared on how to create a charitable partnership and decide a cause of work to why charitable work is good for business.

Why to partner with a charity?

Most of the businesses consider charitable partnership as the key to their client relationship and local decision makers. Kent helps as how to create strong community relationships by encouraging the clients to go beyond occasional charities. Business leaders must invest in the communities where they wish to do the business with the goal to make communities as better place to work and live. If anyone does charity in personal life then adding it in business model may seem to be a complication. But the infrastructure and business reach always allow volunteer hours and donations to lay more impact than personal charity. For many businesses, charitable partnerships remain the key to their relationships with clients and local decision-makers.

Initially, in any business organizations, most of the employees don’t understand as how donations affect a charity. But with time they also realize the positive impact that it lays on a person’s life through donations as it acts as a life-altering experience.

How to choose a charity?

Whenever you choose a charity to work with then you have to partner to feel like a natural business extension. Its work should be of value as both the existing workforce and community of customers are excited about such contributions. Kent Paul Scarborough says that there are so many issues across the world right now and find one that you feel passionate about and invest in a solution. Before choosing your partner for charity, make sure that organization feel responsible for your contributions as a wrong choice will backlash your business. Make sure to assess the mission, values and goals of the organization before making your contribution. Seek help from professionals to identify reputed organizations and assess as how your contribution will be utilized.

How to create a business relationship?

When it comes to your relationship with the choice of charity then there are several options. Kent Paul Scarborough-a professional from Australia says that monetary start demonstrates your seriousness towards the organization. Afterwards, focus as what you can accomplish. Another option seems to make volunteer hours as part of the company culture like spending a holiday to a food bank or giving your professional skills to any organization in need.

Make sure to partner to create a real benefit for the purpose and make it sustainable for your business.

How charity impacts your business

Another useful advice as shared by Kent Scarborough is that businesses who are seeking charitable partnership must believe in it and expect no financial return. Such type of charities revolves around as how to improve the professional reputation so as to attract new customers and invest in a charity to improve both short term and long term goals of the business. Donating to cause helps to create a relationship of trust and loyalty that affects the revenue. Kent believes that business should incorporate charity into the business to create a win-win situation for all the businesses involved.